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Economic Development Information Tool

Project type

App

Date

2024

Location

Ohio DOT

Situation: State DOTs spend a lot of money on projects. They want to know “if they build it, will they come?” What is their investment's economic bottom line to the GDP?
Obstacle: This question is hard to answer and has been an elusive unicorn for planners.
Action: MA wrote a playbook and built an app that incorporated AI to answer that question. The playbook addresses 9 plays to answer that question. The app has a development explorer, project spotlight, and project ranking tool. It addresses development capacity, labor market potential, business market potential and overall sensitivity to transportation access.
Result: This is the first tool that planners can use to estimate the financial impact between projects, to maximize the GDP output of the state.

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