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FDOT Trends
Project type
Presentation
Date
2007
Location
FDOT Central Office Tallahassee, FL
Situation: FDOT was considering dropping Trends from the Policy Planning office for budget reasons.
Obstacle: Multiple 100+ page reports were generated every 3 years and not widely used.
Action: Rethink hundreds of pages of reports into a simple, smartphone-enabled product that would feature a simple one-line description and chart, a short explanation, and highlight the context.
Result: At the end of the presentation, the manager stated, “This might be one of the most important things we do,” and the office was later restructured to support both the Source Book and Trends program.
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